Google Chrome and Apple Iphone 3G Force Businesses to Go Mobile
Barry Fenning asked:
The unveiling of Googles new Web browser, known as “Chrome”, has led industry experts to strongly note that Chromes browsing technology may have the greatest impact on the mobile phone market.
With the highly anticipated entrance of Google to the mobile phone market, using their mobile phone operating system dubbed “Android”, expected to go on sale later this year, Google focus on the rapidly developing mobile advertisement market is all too apparent.
Recent mobile internet usage research revealed that site layout remains the top reasons for mobile Web dissatisfaction among consumers with almost half of the respondents noted that due to a poor initial experience the mobile Web made them “reluctant to access” that site again. However, with the rising adoption the .Mobi domain extension, which adheres to enforced mobile-compatibility style guidelines, the nature of the mobile market is moving towards a focus on what is best for the user as businesses create mobile website versions of their existing sites.
Mark Boost, Managing Director of leading UK domain Registration Company, www.LCN.com, notes: “Website owners have been increasingly adopting the .mobi web extension to inform customers that their site is optimised for a mobile device.” “Due to the minimal cost of a .mobi domain (average price of only £15/year) there is no reason not to provide a .mobi version to your viewers, or, at least secure the domain name till your business is in a position to provide this option for its customers.”
Mobile phone users in the UK accessed the internet via their handsets almost 16 million times throughout the month of May. And, with consumer adoption of mobile internet usage within the UK consistently increasing, largely due to the recent spike in sales the Apple iPhone 3G, responsibility for business owners when taking into account the role the mobile device can play in helping them engage with customers is becoming a lot more imperative.
Over 1 million .mobi domain names have been registered since its launch in late 2006. And, due to the fact that mobiles have unparalleled reach, (with over 90% of the UK population owning one, if not more, handsets) businesses are increasingly embracing the need to provide a better mobile experience for their web visitors by letting consumers know that a site will work on a mobile phone.
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